On 2 September 2024, the European Digital Innovation Hub (EDIH) Crowd-in-Motion hosted an insightful webinar titled “Trend Brief: AI in Tourism Mobility”. The event explored the transformative role of artificial intelligence (AI) in reshaping mobility across the tourism sector. Industry experts shared their knowledge on current trends, challenges and opportunities facing small and medium-sized enterprises (SMEs) in this evolving landscape.
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Event highlights:
Welcome and objectives:
Eva Hollauf (Salzburg Research / EDIH Crowd in Motion) opened the session by introducing the aims of the webinar and underlining the importance of AI for modernising tourism mobility.
AI in tourism mobility:
Dorina Tosaki (Salzburg Research / EDIH Crowd-in-Motion) gave a comprehensive overview of how AI is currently being integrated into tourism mobility, presenting current trends and discussing potential disruptions and opportunities for SMEs.
RI.T.MO case study:
Lorenzo Manella (EDIH ER2DIGIT) presented the RI.T.MO project, which focuses on identifying solutions for sustainable mobility in tourism, and outlined areas where AI-driven approaches can add value.
Introduction to EDIH DIHNAMO:
Benjamin Cheret (Pole Tes / EDIH DIHNAMO) provided an overview of the DIHNAMO initiative and outlined current trends in tourism mobility in France, offering a valuable international comparison.
AI-based decision support for sustainable mobility:
Arno Scharl (webLyzard technology) introduced AI-based decision support systems and demonstrated how they help companies make well-informed decisions aligned with the sustainability goals of the tourism sector.
The webinar closed with an interactive Q&A session, giving participants the chance to engage with the speakers and explore the topics in greater depth.
Conclusion:
The event highlighted the central role of AI in shaping the future of tourism mobility. Used purposefully, AI can drive efficiency gains, foster sustainable mobility solutions and enable personalised travel experiences. As AI continues to develop, it brings both challenges and new opportunities – particularly for SMEs seeking to stay competitive in a rapidly changing environment.
Title image: Vojta Kovařík/Pexels