{"id":3494,"date":"2024-03-04T22:21:15","date_gmt":"2024-03-04T21:21:15","guid":{"rendered":"https:\/\/www.crowd-in-motion.eu\/praxisbeispiele\/financing-a-new-gondola-system-through-the-crowd\/"},"modified":"2025-01-13T10:24:41","modified_gmt":"2025-01-13T09:24:41","slug":"financing-a-new-gondola-system-through-the-crowd","status":"publish","type":"examples","link":"https:\/\/www.crowd-in-motion.eu\/en\/praxisbeispiele\/financing-a-new-gondola-system-through-the-crowd\/","title":{"rendered":"Financing a new gondola system through the crowd"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3071b0f\" data-block-id=\"3071b0f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3071b0f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bd7bcca\" data-v=\"4\" data-block-id=\"bd7bcca\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bd7bcca-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bd7bcca-inner-blocks\">\n<p class=\"wp-block-paragraph\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>Customer<\/strong><\/span>: Bergbahnen Fieberbrunn GmbH<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Challenge<\/span><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The Fieberbrunn cable cars decided to undergo a digital transformation to modernize their lifts on the L\u00e4rchfilzkogel when their group cabins from 1991 were retired. With the aim of realizing an innovative and modern 10-seater monorail cable car, they started the &#8220;goodbyehello&#8221; crowdfunding campaign. This campaign not only marked the end of an era, but also the beginning of a new chapter for the Fieberbrunn cable cars and the region. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Methods<\/span><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To finance this ambitious project, the Fieberbrunn cable cars relied on the support of the European Digital Innovation Hub (EDIH) Crowd-in-Motion (CiMo). It was crucial to set up an effective crowdfunding platform and develop a powerful marketing strategy to reach the community, guests and local businesses. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Result, Impact<\/span><\/strong><\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9e5dd01\" data-block-id=\"9e5dd01\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9e5dd01-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b424436\" data-v=\"4\" data-block-id=\"b424436\"><style>@media screen and (min-width: 768px){.stk-b424436 {flex:var(--stk-flex-grow, 1) 1 calc(50.2% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b424436-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b424436-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-816912e\" data-block-id=\"816912e\"><style>.stk-816912e {padding-top:0px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-2621\" src=\"https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot2.png\" width=\"445\" height=\"214\" srcset=\"https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot2.png 445w, https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot2-300x144.png 300w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-903706c\" data-v=\"4\" data-block-id=\"903706c\"><style>@media screen and (min-width: 768px){.stk-903706c {flex:var(--stk-flex-grow, 1) 1 calc(49.8% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-903706c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-903706c-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-24b91c7\" data-block-id=\"24b91c7\"><style>@media screen and (max-width: 1023px){.stk-24b91c7 {padding-left:0px !important;margin-left:0px !important;}}<\/style><p class=\"stk-block-text__text\">Through cooperation with EDIH CiMo, the Fieberbrunn cable cars were able to achieve their goals. The crowdfunding campaign was a success, as the targeted funding goal of \u20ac200,000 was reached within a very short time. <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Another important aspect was the proactive approach of the Fieberbrunn cable cars to digital transformation. They provided visualization elements and a landing page to support communication and community building. This helped raise awareness of the campaign and encourage community involvement. <\/p>\n\n<p class=\"wp-block-paragraph\">The crowdfunding campaign will continue until March 2024 to take advantage of the winter season. This offers the Fieberbrunn cable cars the opportunity to continue to gain support for their project and to further exceed the funding target. <\/p>\n\n<p class=\"wp-block-paragraph\">Important lessons were learned from this experience. The importance of sufficient resources, an experienced team and a well-planned launch strategy became clear. Furthermore, the successful implementation of the campaign shows how important it is to seize the opportunities offered by digital innovation and to commit to a sustainable future. <\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a52016d\" data-block-id=\"a52016d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-2623\" src=\"https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot3.png\" width=\"985\" height=\"527\" srcset=\"https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot3.png 985w, https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot3-300x161.png 300w, https:\/\/www.crowd-in-motion.eu\/wp-content\/uploads\/2024\/03\/fieberbrunn-screenshot3-768x411.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/span><\/figure><\/div>\n","protected":false},"featured_media":4956,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"","site-content-layout":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[],"class_list":["post-3494","examples","type-examples","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/examples\/3494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/examples"}],"about":[{"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/types\/examples"}],"version-history":[{"count":1,"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/examples\/3494\/revisions"}],"predecessor-version":[{"id":3495,"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/examples\/3494\/revisions\/3495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/media\/4956"}],"wp:attachment":[{"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/media?parent=3494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowd-in-motion.eu\/en\/wp-json\/wp\/v2\/categories?post=3494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}